Discover the top behind-the-meter (BTM) trends from Gridcog Unplugged London, including market reform, co-location strategies, and battery storage investments. Learn how regulatory changes and energy innovations are shaping the UK market in 2025.

At Gridcog, we work with many clients across Europe and many different project use-cases.
This includes modelling investments in behind-the-meter (BTM) solar and storage, where assets are co-located with existing site load. We often get asked, "Which market offers the best returns for this kind of investment?"
To answer this, we decided to focus on two of the major factors influencing the business case for BTM solar and storage, the local irradiance resource and the underlying cost of energy as measured by the local wholesale energy market.
Why does the market cost of energy matter? Here are two key reasons:
A site’s ability to achieve these goals depends on several factors:
So, which market is the best for investing in BTM solar and storage? To provide a basis for comparison, we used Gridcog to model the energy savings for a reference project reflecting a commercial energy user investing in BTM solar and storage. We modelled an identical site with identical hardware across several pricing regions, then compared the savings over the last 12 months relative to business-as-usual.
The net-revenues (savings) for each site are shown in the map below.
Here are some of the key highlights:
While solar irradiance and market dynamics drive revenues for this kind of projects, lots of other factors impact on returns, which you can incorporate into your Gridcog models:
For this modelling we wanted to keep things simple and consistent, so here are a few of the important model details:
At Gridcog we want to help the energy leaders investing in the transition see more opportunities and develop commercially viable projects. If you are focused on behind-the-meter investment in Europe, reach out for a demo.
Discover the top behind-the-meter (BTM) trends from Gridcog Unplugged London, including market reform, co-location strategies, and battery storage investments. Learn how regulatory changes and energy innovations are shaping the UK market in 2025.
The UK’s grid connection system is getting a major shake-up. With NESO’s new 5MW Transmission Impact Assessment threshold and the shift to a 'first-ready, first-needed' approach, renewable energy projects will face a faster, more strategic approval process. What does this mean for energy investments, behind-the-meter assets, and future grid planning? We break it down in this blog.
Explore the transformation of GB's energy landscape with over 19,000 embedded generators and 210GW of capacity in 2024, and learn how innovative solutions like Gridcog optimize investments amidst the challenges of balancing distributed renewable energy and grid stability.